Lululemon partners with sustainable materials company Genomatica, to create a renewably-sourced, bio-based material for its products. This is a lower-impact and plant-based nylon, compared to conventional nylon, which is made of petrochemicals.
In their Impact Agenda goal, Lululemon aims to make 100% of their products from sustainable materials by 2030.
This is not the only partnership Lululemon has with a materials solutions company. In July, the company revealed a collaboration with Bolt Threads to use Mylo-unleather, a vegan and renewable material made from mushrooms. The collection includes a concept yoga mat, yoga/meditation bag, and a duffel bag.
Clean activewear currently relies on recycled materials or organic cotton. Lululemon, the leader of athleisure, shows its commitment to using breakthrough technology to meet its sustainability goals.
The pandemic and WFH orders accelerated the already growing athleisure market. Analysts expect the global yoga clothing market to reach USD 47.8 billion by 2025. If this collaboration works, imagine the yoga clothes we can keep out of the landfill.